About MSG

We Are the Architects of Hospitality Brands.

Purpose-driven, data-backed, and creatively fearless MSG Hospitality exists to transform the way restaurants, hotels, and bars in San Diego and across Southern California build their brands, run their operations, and grow their businesses. We do not just consult. We build, execute, and deliver.
Our Story

Built on the Belief That Hospitality Deserves More.

MSG Hospitality was founded on a simple idea: hospitality businesses deserve consulting that understands the industry from the inside.
2024

Building Momentum

As partnerships expanded, MSG Hospitality continued supporting hospitality concepts through brand development, operational guidance, guest experience strategy, and business growth initiatives.
2025

Growing Hospitality Brands

As partnerships expanded, MSG Hospitality continued supporting hospitality concepts through brand development, operational guidance, guest experience strategy, and business growth initiatives.
2026

Shaping the Next Generation of Hospitality

Today, MSG Hospitality continues to evolve as a hospitality consultancy focused on helping restaurants, hotels, and hospitality brands create stronger customer experiences, scalable operations, and lasting market impact.

Our mission remains the same: create meaningful hospitality experiences through strategy, creativity, and operational excellence.
02+
Years in Business
85+
Brands
40+
Openings
OUR PHILOSOPHY

The Principles We Build Every Brand Around.

Strategy

Every great hospitality brand starts with a clear strategy, a precise understanding of who the guest is, what the concept genuinely stands for, and how it fits into its competitive market.

Creativity

Bold, fearless creative thinking that breaks conventions and builds brands guests emotionally connect with.

Execution

Strategy and creativity without execution are just documents and mood boards.
OUR TEAM

The People Behind
the Brands

EL

Elvin Lai, MS, MBA

Entrepreneur | Community Advocate | Asset Manager
Elvin combines entrepreneurship, community leadership, and strategic business growth to support hospitality and local brands. He focuses on building meaningful connections, elevating brand presence, and driving long-term business success.
MG

Ethan Yang

Executive Chef at MSG Hospitality Group
Ethan brings culinary leadership and hospitality expertise to creating memorable dining experiences. With a focus on quality, innovation, and guest experience, he helps shape distinctive hospitality concepts and elevated service.
MG

Ashley Navarro

Operations Manager for MSG Hospitality
Ashley supports the growth of MSG Hospitality through strategic operations, digital marketing, and brand execution. She specializes in local SEO, social media, and driving meaningful customer engagement.
MG

Mohammad Alaee, CPA

Certified Public Accountant
Mohammad combines financial expertise and strategic planning to support sustainable business growth and operational success. As a CPA, he focuses on financial management, advisory services, and helping organizations make informed decisions.
MG

Vanessa DeSantis

Executive Assistant | Business Administration
Vanessa brings expertise in hospitality leadership, operations, and guest experience. She focuses on building strong teams, delivering exceptional service, and driving growth through strategic execution and customer engagement.
MG

Alejandra Hicks

Executive Assistant at MSG Hospitality Group
Alejandra brings a people-first approach to hospitality and business operations, focused on creating exceptional guest experiences and supporting sustainable growth. Her expertise includes team leadership, relationship building, and operational excellence.
OUR VALUES

What We Stand For.

01 — Value

Authenticity

Every hospitality brand has a genuine story, one rooted in the vision, passion, and lived experience of the people behind it.
02 — Value

Innovation

The hospitality landscape evolves constantly in technology, in guest expectations, and in how people discover, choose, and talk about where they eat, drink, and stay.
03 — Value

Collaboration

The best hospitality brands are built through genuine partnership, not through a consulting firm delivering a report and stepping back.
04 — Value

Guest-Centric Design

The hospitality industry succeeds when guests feel genuinely well taken care of. That guest-first lens is the foundation of every brand we build, every system we design, and every strategy we execute.
Get Started

Let's Build Your Next
Great Concept.

Whether you are launching a new restaurant in San Diego, rescuing a hospitality concept that has lost its direction, or scaling a food and beverage group across Southern California MSG Hospitality has the strategy, creative direction, and operational expertise to get you there. We have done it 85+ times. We will do it for you.
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